HOSPITALITY SUITE FAQ

Visit www.burtongroup.com/catalyst frequently for regular updates on Catalyst Conference Hospitality Suites. Please contact Kristin Beard by email or call +1.801.304.8161 for answers to questions not listed below.

How does Burton Group promote Hospitality Suites to Catalyst Conference attendees?
What types of leads are generated at Hospitality Suites?
What companies have hosted Hospitality Suites in the past?
How many Hospitality Suites will be available to conference attendees?
What fees are associated with hosting a Hospitality Suite?
How does Burton Group evaluate and select companies to host Hospitality Suites?
What types of activities can host companies plan for Hospitality Suites?
Who should staff a Hospitality Suite?
Can host vendors make press announcements during Catalyst Conference?

How does Burton Group promote Hospitality Suites to Catalyst
Conference attendees?
In the months before each Catalyst Conference, Burton Group launches a comprehensive marketing campaign (between May 2007 and October 2007) that includes email blasts, advertising, and web promotions targeting potential and registered Catalyst Conference attendees.

During Catalyst Conference, the attendees are reminded each day to visit the Hospitality Suites. Burton Group also posts signs throughout the conference venue to direct attendees to each Hospitality Suite.

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What types of leads are generated at Hospitality Suites?
Burton Group Catalyst Conference draws top executive decision makers within companies as well as senior architects, engineers, product managers and others. The caliber of Catalyst Conference attendees provides relevant leads of the highest quality.

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What companies have hosted Hospitality Suites in the past?

• Maxware
• CA
• Beta Systems
• Siemens
• Oracle
• HP
• IBM
• Microsoft

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How many Hospitality Suites will be available at Catalyst Conference?
Burton Group limits the number of Hospitality Suites at each conference for the best attendee and vendor experience. At recent Catalyst Conferences, the number of Hospitality Suites has ranged from 12 to 27. This limited number of well-screened host companies ensures meaningful content for conference attendees and high traffic volumes for vendors.

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What fees are associated with hosting a Hospitality Suite?
Burton Group charges each vendor a fee to cover the costs of acquiring Hospitality Suite rooms and marketing the conference and Hospitality Suites to attendees. The fee varies with size and location of the suite, as well as other factors. Specific pricing details are provided to each vendor once host selection is completed. For additional pricing information, contact Kristin Beard or phone +1 801.304.8161.

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How does Burton Group evaluate and select companies to host
Hospitality Suites?
Burton Group's primary goal in screening Hospitality Suite applications each year is to choose host vendors whose products and strategies are directly related to conference topics . Vendors who are announcing new products, discussing new industry initiatives, or establishing new partnerships in the industry are strong candidates for hosting Hospitality Suites. Burton Group also selects a mix of both established vendors and younger companies that are entering the market with new products. A detailed list of logistical information and arrangement needs, including deadlines, will be supplied to vendors who are chosen to host Hospitality Suites.

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What types of activities can host companies plan for Hospitality Suite?
Vendors are encouraged to be creative when planning Hospitality Suite activities. Many hosts build their suites around a theme, providing appropriate displays, music, food and beverages. Many hosts divide their suite into three sections: a food and beverage area, a product demonstration area, and an area for serious discussions and negotiations.

Hospitality Suites are laid out to encourage Catalyst Conference attendees to visit all vendors and move freely between the suites. Host companies may plan special events within their Hospitality Suites, but must refrain from any activities that encourage attendees to leave the premises or that could hinder the cocktail hour atmosphere of the Hospitality Suites.

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Who should staff a Hospitality Suite?
Catalyst Conference attendees are a highly technical audience. Burton Group recommends that vendors limit the number of salespeople in their suites and focus on bringing product managers and engineers who can discuss products and strategic direction in detail with attendees.

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Can host vendors make a press announcements during Catalyst Conference?
Year after year, many vendors select Catalyst Conference as their venue of choice for making key industry announcements related to communications and collaboration, wireless and mobility, networks, security, risk management, identity management, service-oriented architecture, Web services, and more. Each year, numerous press announcements are captured in local, regional, national and international industry and business media such as ComputerWorld, NetworkWorld, IDG News Service, Digital ID World, CIO Insight, InformationWeek, Business Communications Review, InfoWorld, CNET, eWEEK, Enterprise Architect, TechTarget, and Information Security Magazine.

For more information about conducting your industry announcement at Catalyst Conference contact Amie Johnson by email or at +1.801.304.8136.

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